Japan to showcase its traditional crafts in largest trade fair for consumer goods in Germany

Traditional crafts of Japan will be exhibited in the international trade fair for consumer goods from February 10 to 14 in Frankfurt, Germany. Dubbed as Ambiente 2017, it is said to be the world’s largest business-to-business trade event for consumer goods.

Japanese crafts have been in history for over 100 years and have come from the very unique culture of the country. At present, their traditional crafts have been integrating new elements that are sought-out internationally, in terms of quality and design aesthetics, and are not constrained by conventions, thus providing beauty to modern lifestyle.

Japan also intends to attract diverse international visitors to “DENSAN,” a brand in the country representing its traditional crafts incorporated with new design trends whose goal is to encourage everyone to incorporate such brand’s identity in a broad mix of cultures.

The Association for the Promotion of Traditional Craft Industries, with support from the Ministry of Economy, Trade and Industry, will showcase the traditional crafts of Japan and represent the country as high-tech manufacturing haven for cultivation of global markets and development of new businesses.

(Photo by: Ministry of Economy, Trade and Industry)

NewsNarratives (formerly Wired Correspondence) aims to become an independent and progressive online magazine that will focus on underreported social issues and human interest stories in the Philippines and elsewhere written in narrative, longform journalism. We intend to extensively cover stories of people and communities whose struggles are left undercovered, unheard, or unaddressed by the governments or other institutions. But as a progressive publication, we focus less on what these institutions failed to do for them, rather focus more on what can still be done. Then again, it’s not all about the failures and struggles. We also want good stories that inspire and give hope. So, we will feature stories of people who won life’s struggles in hopes of learning from them and of ordinary individuals who are contributing extraordinary work whether to their family or community—yes, the many unsung heroes in our society. We aim to help and inspire people through our storytelling, by producing content that targets the heart to feel and provokes the brain to act on it—in a good way. We start all these in our own backyard, the Philippines, with a dream of pursuing elsewhere.

0 comments on “Japan to showcase its traditional crafts in largest trade fair for consumer goods in Germany

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: