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For women workers in India, direct deposit is ‘digital empowerment’

Giving women in India’s Madhya Pradesh state greater digital control over their wages encouraged them to enter the labor force and liberalized their beliefs about working women, concluded a new study co-authored by Yale economists Rohini Pande and Charity Troyer Moore. 

The study, published in the American Economic Review, found that a relatively simple intervention directed to poor women — providing them access to their own bank accounts and direct deposit for their earnings from a federal workfare program, along with basic training on how to use local bank kiosks — increased the amount they worked, both in the government program and for other employers. 

The women who had access to the banking resources were more likely to report in surveys that a working woman made “a better wife” and that husbands with working wives were better spouses and providers. They also were less likely to say women who work outside the home bear social costs for it. 

A new study found that digital empowerment among poor Indian women is needed to encourage them to enter the labor force. Photo by Christian Haugen on

The study points to the role of gender norms in India’s low and declining rate of women in the workforce and it also demonstrates that boosting women’s control of their finances can expand their autonomy, said Pande, the Henry J. Heinz II Professor of Economics in Yale’s Faculty of Arts and Sciences.

“Economics research often assumes that a country’s men and women embrace the same cultural norms, but our study highlights the fact that norms can be differently experienced and held within the same country or culture,” said Pande, who is also director of Yale’s Economic Growth Center. “Improving a woman’s access to her earnings should cause her to work less because she can make the same amount of money with less effort. That we found women work more suggests that some women would prefer to work but are potentially being constrained by social stigma perceived by their husbands’ — specifically, that working wives diminish their husband’s social status.”

India experienced a period of strong economic growth between 2005 and 2018 with declining fertility rates and gains in education for women, but the rate of female labor force participation fell from 32% to 21% during that period. However, one-third of Indian housewives say in surveys that they are interested in working outside the home. Bringing these latent workers into the workforce would contribute substantially to the country’s economic growth, Pande said.

Working in northern Madhya Pradesh, a region marked by particularly restrictive gender norms, the research team collaborated with government and banking partners to enable direct deposit of women’s wages from the federal workfare program into their own bank accounts rather than into a male-controlled household account. They conducted a randomized controlled trial covering 197 village clusters and surveyed a total of 4,300 women. The villages were divided among a control group and four treatment groups, only one of which received bank accounts, direct deposit, and training. The researchers refer to this group as being “digitally empowered.” 

The study found an overall increase in labor supply among digitally empowered women compared to women who only received a bank account. They were 28% more likely to have participated in the workfare program during the past year than were the women who only received a bank account and 13% more likely to report any paid work in the previous month, according to the findings. The digitally empowered group also earned 24% more (950 rupees) annually from the private sector, which is notable given that the direct deposit was only linked to workfare wages and private-sector work often is paid in cash. 

“The fact that digitally empowered women were earning more in the private sector suggests that having more control of their earnings spread into other aspects of their lives, giving them the ability to negotiate with other household members to work more outside their homes,” said Troyer Moore, director of South Asia economics research at Yale’s MacMillan Center for International and Area Studies. “It tells us that a simple policy intervention has altered a cultural norm, which is very exciting.”

The researchers separated the sample into two groups: women who had worked in the government program before, and those who had not. In surveys, women in the latter group reported having less decision-making power, and that their husbands were more likely to associate a working wife with social stigma. The data showed that while the increases in work outside the home trailed off among those who had previously worked in the program by the study’s third year, it persisted for the socially constrained group, demonstrating that the intervention had the most durable impact on women facing the greatest barriers to work.

Study participants were surveyed to measure their thoughts about working and non-working women. The results showed that, compared to women who received only bank accounts, digitally empowered women liberalized their personal beliefs about women’s work.

While researchers were conducting the study, the Indian government began scaling up direct deposit of workfare wages into female-owned accounts nationwide, but the effort involved neither targeted outreach to eligible women nor any systematic account training, key elements of the most successful intervention that the study identified, the researchers said. 

“We look forward to working with government partners to scale up the policy intervention in a manner that maximizes the benefits to women,” Troyer Moore said. 

NewsNarratives (formerly Wired Correspondence) aims to become an independent and progressive online magazine that will focus on underreported social issues and human interest stories in the Philippines and elsewhere written in narrative, longform journalism. We intend to extensively cover stories of people and communities whose struggles are left undercovered, unheard, or unaddressed by the governments or other institutions. But as a progressive publication, we focus less on what these institutions failed to do for them, rather focus more on what can still be done. Then again, it’s not all about the failures and struggles. We also want good stories that inspire and give hope. So, we will feature stories of people who won life’s struggles in hopes of learning from them and of ordinary individuals who are contributing extraordinary work whether to their family or community—yes, the many unsung heroes in our society. We aim to help and inspire people through our storytelling, by producing content that targets the heart to feel and provokes the brain to act on it—in a good way. We start all these in our own backyard, the Philippines, with a dream of pursuing elsewhere.

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